Divine experience of “Cow Hug Day”: Message of love, compassion and unwavering devotion towards culture by embracing mother cow.

“Message of cow love” – Love is not only for humans, but service to nature and mother cow is also a symbol of love! – Dr. Vallabhbhai Kathiriya

Give a new direction to 14th February by giving it the true meaning of love and
compassion – Strengthen the sacred bond with mother cow!

The Global Confederation of Cow-Based Industries (GCCI), in joint collaboration with Shreeji Gaushala and Kisan Gaushala, will celebrate a special “Cow Hug Day” on February 14, 2025, at the Shreeji Gaushala and Kisan Gaushala campuses, where people will embrace Gau Mata with love, expressing unwavering devotion towards cow love and Indian culture; in Indian culture, Gau Mata is not just an animal but the foundation of religion, culture, tradition, and lifestyle, and for centuries, cow service has been considered sacred, with Cow Hug Day becoming an inspiring tradition to spread cow love, especially when the younger generation, influenced by Western culture, seeks new ways to express emotions, reminding that true love extends not only to human relationships but also in nurturing emotional connections with nature and Gau Mata, as cow urine and dung serve in farming and treatments, and products made from Panchagavya like Jeevamrut benefit both health and environment, urging Rajkot citizens to participate in this sacred movement of unity, love, and cultural devotion towards Gau Mata!